Why Search Engine Positioning in the first place ?
The importance of good visibility... Simply submitting to the search engines does not guarantee you'll receive any new visitors. If people cannot find you in the first 10 to 20 matches of a search, then submitting was a waste of time. The best advertising dollars you can spend on the Web are in achieving search engine and directory rankings. There are several reasons:
Nearly everyone begins their Web travels at a major search engine.
Anyone finding your site on a search engine is someone who was looking for your company or product.
Third party studies prove that search engines provide better results than any other forms of Web advertising.
The cost of traditional advertising is very expensive:
1- The average business magazine has a circulation of about 700,000
and the ad is in for only one issue: 14 days. Average cost: $64,084.
2- The average internet magazine has a circulation of under 500,000
and the ad is for one issue: 14 to 22 days. Average cost: $33,154.
3- The average circulation of the Yellow Pages in a major metropolitan area
is a bit over 1 million and lasts only one year: Average cost: $72,340.
NOTE:- This only relates indirectly to what we do except that we are global, it can last a long time, targets in a very precise way and is probably the lowest cost per customer of any form of advertising.
Banner Advertising is a Losing Game
According to a May 2001 study by Web CMO, guess what the most effective advertising strategy is for
Web marketers ? Banner ads ? Print ads ? Spam mail ? Sorry, none of the above! The most effective
method of generating Web site traffic is "Search Engine Submissions". And, as any savvy Web
marketer knows, submitting alone does nothing to bring you more traffic. You must be positioned in
the first one to two pages of results to be found. The following scale demonstrates how each Web
marketer rated the over-all effectiveness of the following methods on a scale of 1 to 5, with 5
being the most effective:
* Search Engine Submissions 4.26
* Solicited or Opt-In Email 3.34
* Offline Advertising 3.04
* Press Release 3.00
* Banner Advertising 2.85
* Discussion Forums 2.83
* Sponsorships 2.61
* Newsgroups 2.46
* Strategic Linking 2.44
* Spam 1.8
Search engine positioning & optimization along with the major directories is the most cost effective way to promote any Web site. Recent studies prove that banner advertising is becoming less and less effective. On average, banner ads result in click-through rates of less than 1% (NetRatings study, March through June 2001). Since most Web sites are charged between $40 and $60 per one thousand "impressions" (which means they charge you for every time someone sees your banner ad regardless whether or not they click on it and visit your site), you'd be lucky if your $60 of banner ads resulted in six or seven visits for your site !
If you're wanting to increase the visitors to your site, as well as your sales, then contact GCIS today. Our award-winning, unique patented Pagina+™ solution will make all the difference in YOUR Web positioning. We'll take care of all the details so you don't have to. Let us start launching your pages to the top of most major search engine. Click here for more information on Pagina+™ from GCIS.
| Home
| Portfolio
| Domain names
| Solutions
| Training
| Our technologies |
Web: www.gcis.ca e-mail: info@gcis.ca TEL: (450) 437. 8757 FAX: (450) 437. 7785
The General Center for Internet Services Inc.