More facts about SEO
In contrast to Search Engine Optimization (SEO), most PTBL (Pay to be Listed) programs just don't deliver the same quality and depth in their search results. PTBL are there for one purpose: make a profit. We are not saying that other engines such as Google or Alta-Vista and others are not profit-oriented. Their business models are also profit-oriented. However, they use much more sophisticated search engine technology to achieve better, more relevant results. Additionally, as a whole, their corporate culture appears to be somewhat different- not better, just different.
GCIS and SEO: two important acronyms for your success
GCIS has been in business since may of 1996. We have been using SEO techniques
since 1998. In 2001, we developed our award-winning
Pagina+™ SEO solution, that helps businesses, government
agencies and corporations better optimize their Web sites and their e-commerce
transactional sites in order to become visible.
The field of search engine optimization (SEO) can be a very complicated and confusing one at best for those who are unfamiliar with it. Since SEO is still a relatively new form of marketing, incorporating many new, but proven technologies, myths and misinformation often happens across emails, newsletters, corporate CEO's, CIO's and webmasters alike.
Several studies show there's a disconnect between what really works in online marketing and what marketers actually invest money into.
According to a September 2001 study by Jupiter Media Metrix, only 23% of Internet surfers who are ACTIVELY looking for your company's Web site will type the correct URL into their browser. The rest will try to find you or your products by using a search engine such as Google or Yahoo.
Yet, according to a September 2001 study by iProspect, 97% of Fortune 100 company Web sites are difficult to be found by any search engine. And an August 2001 study from CyberAtlas revealed that fewer than 15% of American companies bother to use the services of search engine optimization and positioning firms.
Instead, more than 80% of American companies take care of search engine optimization "in-house", even though optimization has become so complex that many in-house experts make serious mistakes. These figures indicate most companies may be losing an enormous amount of qualified traffic (people actively looking for their Web site or products and services) because companies are doing an astonishingly bad job at search engine optimization. What might be keeping marketers who spend substantial amounts on professional help with their advertising and direct marketing from bothering to pay for expert help with search engine optimization and positioning ?
If you are serious about SEO, read our Top 10 Myths and Misconceptions about SEO. It will demystify the world of SEO and throw more light on the subject for you.
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