The importance of Web domain names
The great importance of Internet domain names and their impact on your company cannot be underlined enough. Choosing the wrong domain name for your company could have a devastating impact on the performance and ROI (Return on Investment) of your Web strategies. On the other hand, having knowledgeable Internet professionals recommend the right Web domain name for your business or organization can have extremely positive long term implications that can make all the difference.
January 6, 2003:
.org Domain Names: Largest transfer of data in the history of the Internet
To the average, uninformed observer, domain names are just that: names ! Yet, have you ever wondered why some Web sites and their underlying businesses reap most of the profits, while leaving their competitors in the dust ?
For a variety of reasons, your company might not be fully ready to have it’s GCIS Web site designed and built right away. For some businesses, it might be for budget reasons, for others it could be that management is not exactly sure yet what information should be present on their Web site. For whatever reason, one thing is for certain: your company should absolutely reserve and register it`s Internet domain name as soon as possible ! As much as a company's logo or brand name is important, so is it's Web address. You should reserve and register your domain name (s) as soon as possible. With a Web address like www.yourcompany.com it will automatically indentify your business as being « on-line » and thus a .com company.
Consider this:
In november of 1999, an American company paid $ 8,000,000 US to
buy and register in it`s name www.business.com wich had been
reserved by another company four years prior. Investors and
companies are scurrying to reserve as much « Internet real
estate » as they possibly can... There is definitely a marketing
advantage in .com
companies. In 1995, when Jeff Bezos founded Amazon, he had the
insight of adding a .com to it's name. Today
Amazon.com is instantly recognized as an Internet company. In the
minds of consumers, it was and still is an e-commerce company. That
is why we strongly urge you to act today before somebody else
reserves the name you might have in mind.
Brand names:
Brand names are extremely important and valuable to any business
or company. Consider the marketing value and impact of old, trusted
and reputable brand names such as Coca-Cola or Budweiser. The brand
names of your company are certainly as valuable also. You can now
register your brand names as well as your company name. In addition,
GCIS can program www.yourbrandnames.com to "point" to your Web site,
or to various other sections or departments within your Web site.
The subject of domain names is a very important matter for any
company, business or government. You should take some time to carefully analyse and evaluate
all your Web options with one of our experienced consultants. For more information on Internet
domain names, be sure to contact your GCIS customer service
representative (CSR) today.
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