Top 10 SEO myths
Myth and misconception No. 10: Search engines not as good as other media
"We prefer more direct marketing media for our Web advertising"
This article is accurate as/of January 10, 2003
CORRECTION:
Some companies may spend tens of thousands of dollars on email, direct mail and on-line
advertising programs in an attempt to getting very usual and untargeted traffic to their
Web sites. But according to Cyber Atlas, 45% of Internet marketers devote less than 0.5%
of their budget on Search Engine Optimization (SEO). Maybe they think traffic from more
expensive marketing programs is better? Before investing new money in expensive
Web marketing programs, companies should look at what can be done directly and at less
cost.
Over the past three years, our award-winning Pagina+™ SEO program has put more companies on the real track to success by placing their rankings on top of all major search engines such as Google, Yahoo, Alta-Vista, Teoma and all the others. Studies show there are mainly two camps: strong online marketing programs that work and others that marketers actually invest money into, not knowing what the final outcome might be.
According to a September 2001 study by Jupiter Media Metrix, only 23% of Internet surfers who are ACTIVELY looking for your company's Web site will type the correct URL into their browser. The rest will try to find you or your products by using a search engine such as Google or Yahoo.
Yet, according to a September 2001 study by iProspect, 97% of Fortune 100 company Web sites are difficult to be found by any search engine. And an August 2001 study from Cyber Atlas revealed that fewer than 15% of American companies bother to use the services of search engine optimization and positioning firms.
The only way to get a much higher, prioritized ranking in all major search engines such as Google, Yahoo, Alta-Vista and the others is to invest in a quality SEO program done by professionals. Contact GCIS.
Click here for additional important facts on Internet search engines.
Bring a lot more potential customers to your Web site with our award-winning Pagina+™ SEO service and priority site positioner solution. Pagina+™ is now in it's 2.0 version.
Click here for all the information on effective SEO keyword searches.
If you need complete and updated information on any Internet technology subject, we strongly suggest you bookmark our site address: www.gcis.ca or better still, make it your default Home Page start-up address in your Internet browser.
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