Top 10 SEO myths
Myth and misconception No. 7: We saw a cheap service that costs $ 50
"For just $ 50 they promised us great rankings"
This article is accurate as/of January 10, 2003
CORRECTION:
It's an impossible dream to believe you can buy a low-cost program and have your
optimization all taken care of. Have you seen ads for software programs that claim
they'll "submit your site to hundreds of engines"? Backed with ample proof, we know that
the majority of these programs are completely worthless and could in fact get you
labeled as a "spammer". A spammer is an individual or a company that uses techniques that are
illegal and unethical in an attempt to rank higher
in the major search engines. Click here to learn
more about illegal techniques and unaccepted behavior in today's major search engines.
Experience has also shown us that other inexpensive programs on the marketplace create "junk" doorway pages that could also get you labeled as a spammer. Google has a very strict policy about "junk" doorway pages. Any Web site found to be using "junk" doorway pages gets banned on the spot with no chances of being re-indexed in the Google engine. Remember that Google is the largest, fastest and most popular search engine today on the Internet. More Web surfers use Google than any other search engine. For the same reasons, it is also the most respected of all engines. Another unacceptable practice is the use of cloaking techniques, wich will also get you banned automatically.
The fact of the matter is, if SEO (optimization and positioning) were so straightforward that an inexpensive program could handle them, then the real, professional SEO experts would be out of a job faster than you can say "out of a job". Plus the professional message boards and discussion groups that GCIS actively participates in wouldn't be buzzing with constant questions about new nuances, new technology or new things that we all need to know to efficiently do our job properly.
Case study: www.immeubles.cc
Like it or not, SEO professionals are here to stay. Time has proven it. Results have
proven it time and time again. Here is a case in point. What you are about to read is
an actual case study in real life. On january 12th, 2002, we finished building and
optimizing a completely new Web site (it was a french-language Web site) that used the
highly generic URL: www.immeubles.cc
Our customer had mandated us to build that web site for only ONE basic and simple reason: he wanted to sell an important piece of exclusive, real-estate property directly situated on Lac Gagnon in the Outaouais region, in Quebec (north-east of Ottawa, Ontario).
Instead of listing the property with a real-estate broker / agent, wich he would have had to pay a $ 10,000 minimum sales commision, he instead ordered us to build a much less expensive Web site at www.immeubles.cc (immeubles in french means Real Estate). He bought his new Internet domain name from www.highimpactnames.com (a fully-owned subsidiary of GCIS) and had us register it in his name. The Web domain name to his new site was www.immeubles.cc wich we all felt was the best name for its intended purpose.
After that, he had us host his new site with his new domain on all of our Web servers. Additionally, he made certain we properly and carefully optimized and SEO'd all 22 pages of his site. The results were that, after less than seven weeks the site went live, he received four written offers to purchase, wich he accepted one, the highest. Needless to say, our client was delighted in our professional services. We had previously briefed him on the benefits of Pagina+™, GCIS's exclusive SEO service and the best Search Engine Optimizing (SEO) software available on the market today.
Pagina+™ and SEO really sells !
Out of the four offers, all were from visitors to his french-language web site that
used french keywords (translated) such as: real estate, houses, estates, villas,
secluded properties, lakefront houses, chalet, natural lakes, cottages... etc. He didn't
advertise it in any newspaper nor did he use any other media, not even the classified
adds in local newspapers. The owner of the property didn't even had a "for-sale" sign
on the lawn or anywhere else for that matter. He strictly relied 100% solely on the presence
of his Web site to sell the property and it sold itself in less than three weeks.
Visitors to the www.immeubles.cc site all had TWO things in common: all of them wanted to buy a lakefront property and, they all used the Google engine. If the immeubles site had not been optimized, there is no way it would have generated the same kind of quality, targeted traffic. Visitors that came to Google all wanted some relevant information on houses situated around Lac Gagnon in the Outaouais region, north-east of Ottawa. This, is what we call relevant information. This is SEO at its best: find the information you're looking for, rapidly, precisely and without any hassles.
Today, if you visit www.immeubles.cc you will read on the site's homepage that the property has indeed sold itself. Now, he has so far received more than five offers for its domain name www.immeubles.cc (Note: Internet domain names can be bought and sold, just like any other commodity). He doesn't need the domain name anymore so now he wants to sell it. For the international real estate market in the french language, the Web domain name www.immeubles.cc is as generic as you can get. It is the equivalent of www.realestate.com and thus, the current owner will have no problem in getting a great price on it. Click here to read more on Internet domain names.
So, the next time you see an add or hear about a so-called "inexpensive", $ 50 proposal to optimize your Web site, now you should know better.
Click here to read what Computer Times of London have to say about our award-winning Pagina+™ SEO solution and professional site priority placement services.
The only way to get a much higher, prioritized ranking in all major search engines such as Google, Yahoo, Alta-Vista and the others is to invest in a quality SEO program done by professionals. Contact GCIS.
Click here for additional important facts on Internet search engines.
Bring a lot more potential customers to your Web site with our award-winning Pagina+™ SEO service and priority site positioner solution. Pagina+™ is now in it's 2.0 version.
Click here for all the information on effective SEO keyword searches.
If you need complete and updated information on any Internet technology subject, we strongly suggest you bookmark our site address: www.gcis.ca or better still, make it your default Home Page start-up address in your Internet browser.
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