Top 10 SEO myths
Myth and misconception No. 6: We can handle optimization "in house"
"We know better what we need so we prefer to do it ourselves"
This article is accurate as/of January 10, 2003
CORRECTION:
This could possibly be true if you would have an in-house expert that really knows everything about
SEO (Search Engine Optimization) and
has access to all the expensive and specialized technical equipment needed to do a
professional, first rate job. But the problem is, that "in-house" expert may be
far less good at it than he or she thinks. Professional Web site optimization and
positioning used to be fairly easy, but not anymore. Some techniques that were
ok (such as resubmitting your site to search engines repeatedly, on a regular basis)
will now get you in trouble as a "spammer" and could cost you your rankings !
To even begin to learn just the basics of what works and what does not, you'd have to memorize about 600 pages of technical instructions. SEO is a science as well as an art. To keep up with the daily changes in the world of search engines, you'll need to read another 100 pages a month just to stay afloat. Additionally, you need to get in lots of hands-on, practical experience along the way. Chances are your "in-house expert" already has a full-time job too, so he or she isn't doing a good enough job of handling this as well. In our experience at SEO, it just isn't worth it.
You might start thinking about outsourcing this expertise if any of the following are true:
You use your site for sales lead generation
You have multiple products or content articles
Your site features lots of Flash, graphics or frames
You sell in more than one country or continent
You fear your in-house person may have spammed some engines
You feel that buying all the necessary equipment is too expensive
As you can see, it is probably best for you to leave SEO to the SEO software professionals at GCIS. The General Center for Internet Services Inc. (GCIS) has been in business since 1996 and has optimized and performed professional SEO services in excess of 900 Web sites. Those companies have since benefitted a lot as their Web sites got placed at the top (or near the top) and on the first page of most major Internet search engine results at Google, Yahoo, Alta-Vista, Teoma... etc.
You get a full and written guarantee
Additionally, you get a full and written guarantee that our
SEO services will make your Web site rank higher
in most major Internet search engines. That guarantee states that you will get more
targeted and qualified traffic to your Web site, wich should lead to more sales.
No other company can give you that kind of guaranty, and in writing.
The only way to get a much higher, prioritized ranking in all major search engines such as Google, Yahoo, Alta-Vista and the others is to invest in a quality SEO program done by professionals. Contact GCIS.
Click here for additional important facts on Internet search engines.
Bring a lot more potential customers to your Web site with our award-winning Pagina+™ SEO service and priority site positioner solution. Pagina+™ is now in it's 2.0 version.
Click here for all the information on effective SEO keyword searches.
If you need complete and updated information on any Internet technology subject, we strongly suggest you bookmark our site address: www.gcis.ca or better still, make it your default Home Page start-up address in your Internet browser.
| Home
| Portfolio
| Domain names
| Solutions
| Training
| Our technologies
| Français |
